Apple Inc. is considering using artificial intelligence technology from Anthropic PBC or OpenAI to power a new version of Siri, sidelining its own in-house models in a potentially blockbuster move aimed at turning around its flailing AI effort.

While Siri can already call on ChatGPT for difficult questions, Apple now seems to be exploring a much deeper integration with technology from third-party AI providers.

As part of this proposed new plan, Apple has asked Anthropic and OpenAI to train versions of its models that can run on Apple's Private Cloud Compute, secure servers running on Apple chips. The company already relies on its servers for certain AI features that can't be run locally.