Alaska plans to fly daily between Seattle and London's Heathrow Airport on its Boeing 787-9 Dreamliners, in a bet on both business and leisure travel demand. Seattle–Reykjavik will be served by a 737 Max 8 as a spring and summer seasonal service.

Alaska Airlines is launching new nonstop flights from Seattle to London and Reykjavik, Iceland, beginning next spring.

Adding to the news, Alaska has also given a preview of the new livery that will adorn its Boeing 787s on these intercontinental routes. Avid readers of Threads on Simple Flying have been engaging in vociferous debate about the future branding of Alaska Airlines and Hawaiian Airlines,