Southwest Airlines has been a firm favorite among travelers for more than 50 years thanks to its free checked baggage policy, ...

The strategic shift suggests Southwest is working to increase enrollment ... transform its business model while retaining the customer loyalty that has been instrumental to its past success.

DALLAS — A shift is on the horizon at Southwest Airlines. The carrier known for its customer-friendly policies and affordable airfare announced changes to its baggage and fare structure in an ...

“When you build up a level of customer loyalty around ... something different. “If Southwest wants to stay competitive, it needs to think beyond this policy shift. What are they doing ...

This is how you destroy customer preference. This is how you destroy loyalty. And this ... that the decision marks a significant shift from Southwest's 54-year history and comes amid mounting ...

Tweet conversation about Southwest Airlines ending its free checked bags policy, with reply about companies destroying customer loyalty Southwest tried to clean it up with a cheeky little ...

This is how you destroy customer preference. This is how you destroy loyalty. And this ... CEO Scott Kirby said Tuesday that Southwest's baggage policy shift is like "the slaying of a sacred ...

The company's strong brand recognition and customer loyalty provide a solid ... eroding the company's low-cost advantage. This shift may also confuse Southwest's brand positioning in the market ...