Bag fees. Assigned seats. “Variable” award pricing. Expiring flight credits. It’s been a lot, you might say of the past few ...

Southwest Airlines ends its free checked bags policy starting May 29, implementing $35-45 fees while preserving perks for ...

The strategic shift suggests Southwest is working to increase enrollment ... transform its business model while retaining the customer loyalty that has been instrumental to its past success.

(DALLAS) — A shift is on the horizon at Southwest Airlines. The carrier known for its customer-friendly policies and affordable airfare announced changes to its baggage and fare structure in an ...

Southwest ends its iconic "bags fly free" policy, implementing a US$35 fee for the first checked bag and US$45 for the second ...

It’s a move that CNBC described as “a stunning reversal” of a customer promise that set Southwest apart from ... the policy change will lead to less shift in market share than they ...

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

“When you build up a level of customer loyalty around ... something different. “If Southwest wants to stay competitive, it needs to think beyond this policy shift. What are they doing ...

This is how you destroy customer preference. This is how you destroy loyalty. And this ... that the decision marks a significant shift from Southwest's 54-year history and comes amid mounting ...

Southwest Airlines will begin charging for checked bags, breaking from its long-standing policy, and launching a basic fare ...