Southwest Airlines has long held a lot of competitive advantages over other airlines, offering free checked bags for all ...

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than it generates in revenue.

Throughout the past several months, Southwest Airlines announced ... that set it apart from the other major airlines without any major advantages. "Change fees? Technically still free, but now ...

Southwest Airlines, for the first time in its 54-year history, will be charging customers to check their bags. The change was announced ... the low-cost carrier’s identity, will still be ...

For more than five decades, Southwest Airlines ... s identity that it even has a registered slogan: “Two Bags Fly Free.” It did, however, put out a press release framing the change as an ...