The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Mattel, the company behind beloved toys like Barbie, is partnering with OpenAI to bring AI to the toy aisle before the end of ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Mattel has teamed up with OpenAI to develop AI-integrated toys, set to launch later this year. This initiative focuses on ...

Mattel will retain full control of its brands while using AI to develop new products, with the first launch expected later ...

Mattel and OpenAI join forces to co-develop AI‑powered Barbies, and streamline innovation using ChatGPT Enterprise.

AI powerhouse OpenAI has announced a strategic partnership with Barbie-maker Mattel Inc. Under this partnership, the Sam ...

It appears that no industry is can afford to immune AI at this point. OpenAI has tied up with Mattel, the company behind Hot ...

Mattel partners with OpenAI to use artificial intelligence in developing interactive toys and digital experiences, with ...

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