Barbie was destined to be a commercial success from the start, given its star-studded cast and talent behind the project, but Minecraft ... the real marketing strategy came into play.

Minecraft' executive Harry Elonen analyzes 'A Minecraft Movie' box office success and transmedia strategy at SXSW London ...

When we set out to launch the new A Minecraft Movie retail range, we knew one thing for sure: this wasn’t just another licensed product drop.

“A Minecraft Movie’s” marketing strategy leaned heavily on digital influencers, even bringing some on set. Dozens of Minecraft gaming influencers were brought to the movie’s global ...

With the record-breaking opening weekend of “A Minecraft Movie,” Warner Bros’ EVP of worldwide digital marketing Cameron ... which I think is a strategy everyone should be embracing as ...

Minecraft fans feared that the movie was too live-action. They despised the look of the sheep. Warner Bros’ marketing team ... This is a similar strategy to Barbie, where Warners months in ...

Walmart launched its own Minecraft Java server on March 21 as a way to tie into the excitement for the upcoming movie based on the video game property, according to information shared with Marketing ...

When it comes to the massive $313 million global opening of Warner Bros/Legendary’s A Minecraft ... s marketing expertise to zero in on specific groups). RELATED: ‘A Minecraft Movie’s ...