Google’s new chatbot-style AI Mode search experience, previously an experiment, is launching for US users. Publishers and marketers will have to adjust their search strategies once again.

AI Mode makes for a more proactive form of Google Search. It nudges you toward potentially better questions and explains how it is solving problems. So, give the AI Mode button a tap and see what you can find. You might not get perfection, but you’ll almost always get something useful or at least entertainingly useless.

As part of a new opt-in experiment, Google is removing the "I'm Feeling Lucky" button and replacing it with an artificial intelligence option.