BYU's first season in the Big 12 was from 2023-2024. Therefore, BYU's financial disclosures from their inaugural year in the Big 12 are just now becoming public information.

If BYU hopes to have sustained success in the Big 12, BYU will need to spend at similar levels as their conference peers. BYU has talked about projects like renovating Lavell Edwards Stadium.

When BYU joined the Big 12 a few years ago, the original plan was to bring in BYU, UCF, Cincinnati, and Houston at partial revenue shares until the new media deal commenced in 2025.

In total, BYU generated $130 million in revenue in its inaugural Big 12 season. Of the $130 million, $79 million was attributed to specific sports.

But BYU is no longer on uneven ground when it comes to Big 12 revenue sharing, and will now receive an equal portion of at least $31.7 million from the conference for this coming season.

Big 12 membership, P4 money, resources to establish and take care of assistants and staff and wins — all of it makes a difference in BYU’s attempt to be relevant in major college sports.

The two-year revenue distribution phase-ins for BYU, Cincinnati, Houston and UCF remain unchanged by the Big 12’s expansion to 16 members.

For BYU, a team moving away from football independence into the Big 12 in all sports, the annual revenue will be a large increase from its current margins. The exact increase, because BYU is a ...

Some will mourn what could have been for BYU. They’ll lament how close the Cougars came to a berth in the Big 12 championship game, a top-10 ranking, and perhaps a spot in the College Football ...